
Michele Mattotti is a growth, marketing and technology leader with more than 15 years of experience building and scaling digital businesses across Southeast Asia and the Middle East.
He currently serves as Director of Growth at ROSHN Group in Saudi Arabia, where he leads initiatives spanning digital products, customer platforms, data, AI and commercial growth. Previously, Michele was the first Chief Marketing Officer of the AirAsia Super App, leading a 130-person regional marketing organisation and supporting 12-fold business growth across ASEAN. At HEINEKEN Malaysia, he developed digital commerce and customer ecosystems across B2C and B2B channels.
Michele also brings extensive startup experience, having led growth at honestbee, ServisHero and Y Combinator-backed dahmakan, where he helped scale the business fivefold and supported its successful admission to Y Combinator.
His work sits at the intersection of strategy, technology, customer experience and execution. He is particularly passionate about helping founders translate ambitious ideas into practical go-to-market models, scalable growth systems and measurable commercial outcomes.