Mentors Network

Joey Gan is a strategy and communications advisor helping organisations clarify positioning, reputation, and influence at key moments of growth and change.

With more than 20 years of experience across Malaysia and Southeast Asia, she works with leadership teams to examine communications challenges through a critical lens—connecting company strategy, market behaviour, and stakeholder expectations to uncover the real issues behind them.

Joey has helped companies at different stages of growth course-correct their market-entry positioning by clarifying their business proposition, shaping stakeholder narratives, and advising on messaging across the most effective channels. She also works with professional and service-based companies to structure communications that clearly reflect their values to the right audiences.