COURSE MODULES

NAILING SALES

NAILING
SALES

NAILING SALES

BUILDING PRODUCTS

MANAGING FINANCE

ENTREPRENEUR-SHIP CAREER

NAILING SALES

Nailing Sales is about acquiring early sales from idea conception in the shortest time possible. It involves tactical actions, insights and framework for creating a validated product that the market needs, allowing ideas to take shape as a minimum viable product. This encompasses the customer discovery, pre-product pitching process, creating initial attention for the right reasons, and validating and driving purchases as the founding team starts with a business concept and a minimum viable product.

LESSONS

VALIDATING BUSINESS IDEAS & HYPOTHESIS

This module will help you to get your first principles of doing business right and align to what the market demand and would reward you for your service, solution and skills.

BUYING CENTRES AND PURCHASING MOTIVES

Who should you be talking to validate your hypothesis and sell your solution? We will be teaching you ways to identify and establish precise customer persona through deep diving into profiling based on purchasing behaviours and decision patterns.

CONDUCTING MARKET RESEARCH AND COLLECTING INSIGHTS

What and how you seek for information in the customer discovery process makes or breaks your validation and hypothesis testing process. We will showcase tactics and disciplines around getting high quality pre-product market indicators to arrive on a valid business case.

BUILDING BRANDS BY CREATING IDENTITIES AND NARRATIVES 

People recognise you as what you identify yourself as. In this module, you will learn to equip yourself on the key strategies to take control of that to get the right perception that leads action contributing to your business goals.

EARLY-REVENUE OPERATIONS

How should high performing business operations (BizOps) look like in the early stage? We share insights to what you should be doing when functional roles in sales, marketing, and growth are blurred in the early-days of business building process.

SELECTING DISTRIBUTION CHANNELS & PARTNERS

Other than going into the market alone limited by less than a handful of sales force, you will learn to identify effective channels that suits for your business to gain a wider-spread of customer opportunities

BUILDING PRODUCTS

Building Product imparts essential practices for founder and team-led product development. It provides insights to enhance objectivity, strategic planning, and tactical decision-making, helping founders avoid resource-intensive blind investments. The focus is on reducing decision bias, adopting key managerial approaches, and establishing a solid product development foundation to prevent unnecessary feature bloat that may not resonate with end-users or customers.

LESSONS

WHAT CONTRIBUTES TO A PRODUCT?

A product comprises individual components that power specific key features. By gaining a deep understanding of the constituents of a product and their significance, you will be equipped to think like a Product Manager. This mindfulness enables you to carefully consider the complexities of product development projects and assists you in kickstarting the process of building a robust Proof of Concept (PoC) and Minimum Viable Product (MVP).

HOW TO PLAN THE BUILDING PHASE

In this module, you will master various thinking, planning, and scheduling instruments to better prepare for the actual execution of your PoC or MVP development. This will help reduce potential costs and risks associated with the development process.

EXPLORE DIFFERENT WAYS TO BUILD PRODUCTS

You will be equipped with various options in approaching the process of building a product, taking into account all the components and the timeline you aim to follow. This will enable you to make sound managerial decisions that significantly influence the budget, timeline, and quality of your future product iterations.

THE ITERATIVE DEVELOPMENT PROCESS

You will learn how to execute the development process iteratively. This involves not only adopting agile methodologies but also practicing strategic thinking processes to minimize rework and strive for perfectionism. Avoiding perfectionism is crucial for early-stage startups, as it can be detrimental to their progress.

INTRODUCING NO-CODE/LOW-CODE SOLUTIONS

We will showcase ways to source and leverage no-code/low-code tools to build products and test preferences or experiences for your users. This module, combining knowledge from previous sections, is dedicated to familiarizing yourself with all essential tools and understanding their limitations for an early-stage launch without committing to developing every feature in-house.

BEST PRACTICES AND MISTAKES IN BUILDING PRODUCTS

We will showcase various real-world cases of startup failures and allow you to learn based on their mistakes and apply learnings to your own product development projects.

MANAGING FINANCE

Managing Finance guides founders in establishing a comprehensive financial overview and control panel for organization-wide resource and performance management. It enhances vigilance across all aspects with financial implications, covering unit economics, operational finance, financing for growth, managing commercial risks, investment terms, and key levers for making calculated decisions in driving a sustainable, scalable business.

LESSONS

INTRODUCTION - YOUR FUNDRAISING STRATEGY IS YOUR BUSINESS STRATEGY

Understanding the factors that determine your pace of growth, your universe of capital providers and why your funding route sets the roadmap for your business.

SOURCES OF FUNDING AND GETTING STARTED

You will understand why it’s important to determine which sources of funding work for your business model and why knowing and learning your investor’s business and motivations will help you manage your fundraise better.

BUSINESS UNIT ECONOMICS AND FINANCIAL PROJECTIONS

Understand the importance of building, measuring and learning in finding a paying customer, using a business model canvas efficiently and that your assumptions in your projections in the early stages are almost always flawed but is absolutely crucial in business building.

RESOURCE ALLOCATION AND MANAGEMENT

Your resources are extremely scarce and so you will learn to appreciate that allocating your current resources to maximise your chances of success is a life and death decision for your startup. Here we take stock of how you are doing with cash, time and attention - your main currencies to spend.

ORGANISATIONAL DEVELOPMENT

We start by exploring setting up your organisation, signing clients, onboarding employees, vetting vendors, compliances and legal requirements. Learn to deal with stock plans, co-founder disputes, influencing early employees, operational philosophy and culture and working with advisors.

MANAGING INVESTORS AND GOOD GOVERNANCE

Getting investors is only the start of a journey, no matter who they are. Families, friends, VCs, angels and others - they all need to be communicated and aligned with. All financial statements, cap tables, resolutions, agreements are forms of communication founders need to clearly understand to set the business up for success in the long term.

ENTREPRENEUR-SHIP CAREER

The entrepreneurial journey is unique, diverging from conventional career paths. This course delves into the evolving role of founders, emphasizing the personal development and psychological aspects of entrepreneurship. It aims to cultivate emotionally intelligent and resilient entrepreneurs who can find fulfillment in navigating risks and stakes as organizational leaders.

LESSONS

ENTREPRENEURIAL FOCUS

Keeping focus involves maintaining a clear mind and a devoted spirit. This lesson delves into the core characteristics and competencies that distinguish entrepreneurs in enterprise settings. Through exercises, you'll gain awareness of your attention span and focus levels, directly impacting the quality of your decisions and actions in both building your company and in life.

OVERCOMING FEAR

Entrepreneurship inherently involves risks, uncertainties, and challenges, and it's natural to feel fear in response to these factors. In this discussion, we will address some of the psychological challenges associated with entrepreneurship and share strategies to help you build acceptance. By understanding these challenges, you can develop resilience and effectively confront resistance along your entrepreneurial journey.

MENTORSHIP AND INFLUENCING OTHERS

The leadership role in influencing and developing others is a natural responsibility that entrepreneurs, like yourself, will ascend to. In this journey, you will gain insights and create a support ecosystem into continuously developing your pivotal role, shaping not just your professional growth but also that of others around you.

BALANCING YOUR LIFE AS AN ENTREPRENEUR

Your overall wellbeing and emotional stability can significantly impact your daily business and organizational decisions. Through this learning process, you'll discover that other facets of life require equal commitment, attention, and active management. This ensures that you stay fit and fulfilled while navigating the entrepreneurial journey.

TAKE ACTION AND EQUIP YOURSELF AS A WELLVERSED ENTREPRENEUR.
APPLY NOW TO LEARN AND SHARE THIS TO YOUR NOMINATOR.

Access Plan

CASUAL

You are just curious and hungry for knowledge, taking baby steps into entrepreneurship 

‍

NETWORK & EVENT

PEER-TO-PEER FORUM

Yes.

EXCLUSIVE NETWORKING EVENT

No discount

LEARN

PRE-RECORDED PRACTITIONER TAUGHT LESSONS

Yes

MEMBER-TIERED ACCESS WIKI

Yes

ON-DEMAND HANDS-ON WORKSHOPS

No discount

CASE STUDIES

No

Bi-MONTHLY WEBINAR

No

MENTOR & ADVISORY

REGIONAL NETWORK

No

OFFICE HOURS

No

INVESTMENT NETWORK

CONNECT

No

Access Plan

SELF-PACED

You thrive at your own pace and space and do not necessarily need structured support
‍

‍

NETWORK & EVENT

PEER-TO-PEER FORUM

Yes.

EXCLUSIVE NETWORKING EVENT

No discount

LEARN

PRE-RECORDED PRACTITIONER TAUGHT LESSONS

Yes

MEMBER-TIERED ACCESS WIKI

Yes

ON-DEMAND HANDS-ON WORKSHOPS

No discount

CASE STUDIES

No

Bi-MONTHLY WEBINAR

No

MENTOR & ADVISORY

REGIONAL NETWORK

No

OFFICE HOURS

No

INVESTMENT NETWORK

CONNECT

No

Access Plan

GUIDED

You want a cofounding team you can leverage as a coach/mentor, sounding board, guide, and partner in correcting your course until you find someone fully committed as you 

NETWORK & EVENT

PEER-TO-PEER FORUM

Yes.

EXCLUSIVE NETWORKING EVENT

No discount

LEARN

PRE-RECORDED PRACTITIONER TAUGHT LESSONS

Yes

MEMBER-TIERED ACCESS WIKI

Yes

ON-DEMAND HANDS-ON WORKSHOPS

No discount

CASE STUDIES

No

Bi-MONTHLY WEBINAR

No

MENTOR & ADVISORY

REGIONAL NETWORK

No

OFFICE HOURS

Yes. Unlimited.

INVESTMENT NETWORK

CONNECT

Yes

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