BUILD A SUSTAINABLE BUSINESS SINCE DAY ONE

GUIDE FOUNDERS PROGRAM: ZERO TO ONE

GFP:ZTO is an Idea Validation to Early-revenue stage entrepreneurial skill set development program and business performance support track designed for aspiring and existing entrepreneurs operating across Asia and emerging economies to foster resilience and cultivate business clarity in the critical beginning stages of entrepreneurship.


Through a 12-month of rich community and program learning experience, entrepreneurs benefit from various in-depth tactical strategies and actionable advice from practitioners to help kickstarting an impactful and sustainable business.

A true business launchpad for new founders that puts learning experience and business foundation in place before scaling.

A learning experience that do not let you feel you are cut off from a supply of resources, and network after the program.

Built by entrepreneurs for entrepreneurs with the care and intention to grow together and achieve success.

GFP is designed for starting entrepreneurs to feel they are surrounded by a team of experts and practitioners.

Finally, a program that speaks to every modern entrepreneur that has urge to grow as an individual while building a career in running business.

Step-by-step guide in creating a business, managing risks, handling ambiguity in action. GFP brings out the "entrepreneur" in everyone.

The balanced amount of classroom interaction, practical exercises, peer-to-peer learning and mentorship for the entire year.

Stage

IDEA VALIDATION - EARLY REVENUE

Earliest stage of entrepreneur and startup development. Ideation to Pre-Product Market Fit, covering all aspects from Idea Validation to Minimum Viable Product in the early-revenue stage.

INDUSTRY

This program focuses on the absolute practical business fundamental of being an entrepreneur in starting and operating a new and competitive business in the current modern context. Specific business cases will be used regularly as references and anecdote in the courses to enhance contextual understanding and application.

Agnostic

EQUIVALENT AND ADAPTABLE TO

All GFP learning engagements, content, and entrepreneur support process are made inline and easily integrated with investment-type startup programs. Allowing the investment community and industry to partake in GFP startup showcase sessions. Please reach out if there are any interests.

Incubator, Pre-accelerator

Duration

12 MONTHS

Consist of both an entrepreneur development program and community learning activities, entrepreneurs will begin with 3 months of training program while working on their business idea. From forming and testing business hypotheses to Showcase Day ready. Concurrently, during the program and the remaining 9 months, learnings will be supplemented with online community engagements such as Founder to Founder LIVE panel sessions with other experienced entrepreneurs that ahead in nailing the Zero To One stage and stabilising the business.

APPLY

To uphold the quality of individualised learning experience, spots are very limited. Entrepreneurs need to apply with a nomination or recommendation. For more information, pease refer to the FAQ section . See below for the upcoming intake:

PROGRAM START DATE

MODE

COVERAGE

Mid-August 2024

Hybrid

Malaysia

For Nominator

NOMINATE A FOUNDER

PROGRAM FEATURES

LEARN FROM PRACTITIONER'S INSIGHTS THROUGH TACTICAL-RICH CURRICULUM

Tailored for entrepreneurs who seeks for a balance in structured learning while building both a company and a product, GUIDE Founders' Program: Zero To One is a curated synthesis of experienced founders and business operators experiences distilled down into absolute essential to move the needle with minimum cost of mishaps. These insights are presented in various contexts to enable entrepreneurs to make more informed and calculated decisions when starting and building startups in the modern world.

GET ACTIVE LEARNING AND GROWTH FACILITATION

We assign each accepted entrepreneur an Entrepreneur Growth and Learning Facilitator to serve as a trusted partner and sounding board, acting as a program pacemaker for the entrepreneur. The facilitator helps founders in three main areas: (1) digesting our curriculum content, which is rich in tactical knowledge, (2) prioritizing their business and learning goals, and (3) setting them up for a career growth trajectory as entrepreneurs. Our goal is to support entrepreneurs in building resilient businesses from the very beginning.

BE PART OF A COMMUNITY OF BATTLE-HARDENED PEERS
AND ROLE MODELS

The entrepreneurship learning process is never one-directional. While based on the Zero To One syllabus, we also invite experienced startup founders and operators to share their experiences in a contextual manner. This allows founders to incorporate their retrospective realizations and leapfrog further, learning from mistakes without having to go through them personally and painfully.

GAIN SPECIAL ATTENTION FROM THE TOP REGIONAL
INVESTMENT COMMUNITY

Our program is designed to produce intelligent entrepreneurs and resilient businesses. As a result, entrepreneurs who join and graduate from our program receive special attention from the highest caliber of investment community at various forms, stages, and industries of investment.

COURSE MODULES

NAILING SALES

NAILING SALES

Nailing Sales is about acquiring early sales from idea conception in the shortest time possible. It involves tactical actions, insights and framework for creating a validated product that the market needs, allowing ideas to take shape as a minimum viable product. This encompasses the customer discovery, pre-product pitching process, creating initial attention for the right reasons, and validating and driving purchases as the founding team starts with a business concept and a minimum viable product.

BUILDING PRODUCTS

Building Product imparts essential practices for founder and team-led product development. It provides insights to enhance objectivity, strategic planning, and tactical decision-making, helping founders avoid resource-intensive blind investments. The focus is on reducing decision bias, adopting key managerial approaches, and establishing a solid product development foundation to prevent unnecessary feature bloat that may not resonate with end-users or customers.

MANAGING FINANCE

Managing Finance guides founders in establishing a comprehensive financial overview and control panel for organization-wide resource and performance management. It enhances vigilance across all aspects with financial implications, covering unit economics, operational finance, financing for growth, managing commercial risks, investment terms, and key levers for making calculated decisions in driving a sustainable, scalable business.

ENTREPRENEUR-SHIP CAREER

The entrepreneurial journey is unique, diverging from conventional career paths. This course delves into the evolving role of founders, emphasizing the personal development and psychological aspects of entrepreneurship. It aims to cultivate emotionally intelligent and resilient entrepreneurs who can find fulfillment in navigating risks and stakes as organizational leaders.

FREQUENTLY ASKED QUESTIONS

  • HOW MUCH IS THE PROGRAM FEE?

    The 12-month learning access to GFP:ZTO is US$ 1,990 (or, US$ 633.33/mo for 3 months of instalment plan). That includes the 3-month program fee for the program syllabus with up to 24 modules and a year long list of community-based learning activities.

    Alternatively, GUIDE also offer an 1% equity investment contract called redeemable Simple Agreement for Future Equity (SAFE) that allows participants to choose to pay a full US$1,990 within a 12 month period or the redeemable SAFE will convert into 1% of equity position. We collect an administrative fee of $200.

    As part of our mission to develop more entrepreneurs and promoting entrepreneurship skill set in emerging economies around the world, GUIDE offers a Financial Aid with US$ 190 deduction on the full price of learning access as a form of financial assistance to support their entrepreneurship education with us.

    We also active enabler of local entrepreneurial ecosystem working together to lower the barrier of entry of entrepreneurship by creating local education scholarship to fund entrepreneurship education. Talk to us if you are an ecosystem builder or an entrepreneur who knows someone.

  • DO YOU INVEST IN STARTUPS AFTER THE PROGRAM?

    We do not provide startup capital ourselves but we work very closely with a vetted and prestigious investment community as Investment Partners (angels syndicates and venture capital firms) to ensure our founders gets high quality capital to fuel their growth sustainability when ready.

  • WHO IS ELIGIBLE?

    We accept any full-time entrepreneurs that fits into the Idea Validation stage of company building. See below for how we define that:

    Idea Validation stage of a company is defined by a company which,

    • May or may not have incorporated a business entity (local or abroad)

    • Has zero or unstable revenue

    • Has full-time working and operational founder(s)

    • May not have a specific product or service yet. Has a business idea or hypothesis

    • May or may not yet received any investments or grants from any institution and/or friends and family

    • Solution may or may not be tech product

  • WHAT KIND OF FOUNDERS WILL BENEFIT FROM THE PROGRAM?

    This program is designed in the mind of:

    • Aspiring founders entering entrepreneurship that are hands on running business operations

    • Entrepreneurs that sits across the spectrum of Ideation and Market Validation stage (or, Customer Discovery phase)

    • Entrepreneurs that are starting to build the first Minimum Viable Product

    • Entrepreneurs pivoting for a stronger business foundation

    • Entrepreneurs that are seeking a more impactful learning experience with a strong community learning element


    Our learning experience design is not made for those seeking a quick fix or passive learning. Our learning activity demand active engagement, guiding you to (re-)build your operation foundation and create a personalized playbook through hands-on work and contextualized learning. The learning commitment is about 3-5 hours per week during the first 3 months of learning.

  • HOW DOES THE NOMINATION AND APPLICATION PROCESS WORK?

    The Nomination System
    To GUIDE, an entrepreneur's success is a collective outcome of an healthy entrepreneurial ecosystem. We require all aspiring and existing entrepreneurs that are interested in our program to submit their application along with a strong recommendation from those who have been in the process of encouraging and supportive of their early journey.

    The Nomination process is part of a two-step process to complete the
    Application stage, before we start to review all the materials in the Screening & Shortlisting stage where we the Admission Team will reach out for an interview.

    Why do we do this?
    The nomination process allows us to recognise those may have been earlier than us in identifying developmental needs and talents while taking an objective view on the potentials we may missed in processing the program application from the Entrepreneurs. That way, we are able to maximize our program's impact on entrepreneurs' businesses and accelerate entrepreneurs' growth as an individual by taking account of their personal needs and differences. Read more about our values here

    Parallel Nomination And Application Process

    Step 1: Start the application and nomination process

    For Nominator: Start nomination process by filling up the Nomination form.

    For Founder applicants: Start application process by filling up the Application form.

    Step 2: Application stage is done

    You have done your part if the Application and Nomination forms are submitted. Please wait for the Admission Team to reach out for a scheduled interview by the GUIDE team.

  • FURTHER QUESTIONS? REACH OUT TO US

    You can reach out admission@guide.works for any inquiry related to GFP.